The cult classic American athleisure label by Emily Oberg is all about promoting self care and a healthy lifestyle. One of the first of its kind, the brand began as a mood board and magazine as Oberg made waves in the LA streetwear scene with her role at Complex. Sporty and Rich plays on classic and chic vintage Americana aesthetics. Sporty and Rich designs comfortable and elegant cotton sweats and sportswear made in the USA.
